Terms & Conditions

1. INTRODUCTION AND ACCEPTANCE OF TERMS

1.1 About These Terms and Our Platform

These Terms and Conditions ("Terms") constitute a legally binding agreement between you and Dental Implants Local, a company registered in England and Wales ("Company", "we", "us", "our"). These Terms govern your access to and use of our dental implant directory platform ("Platform") accessible at dentalimplantslocal.com and any associated mobile applications, APIs, and related online services (collectively, the "Services").

The Platform operates as an innovative digital marketplace and community hub specifically designed for the dental implant industry, facilitating connections between dental practices offering implant services and prospective patients seeking such treatments across multiple jurisdictions including the United Kingdom, United States, Ireland, New Zealand, Australia, South Africa, and Canada.

1.2 Binding Agreement and Acceptance

By clicking "I Accept," creating an account, accessing the Platform, or using any of our Services in any manner, you expressly acknowledge that you have read, understood, and agree to be legally bound by these Terms and our Privacy Policy, which is incorporated herein by reference and forms an integral part of this agreement.

If you do not agree to these Terms in their entirety, you must immediately cease all use of the Platform and Services. These Terms expressly supersede any prior agreements, understandings, or terms of use between you and us or any of our affiliates, subsidiaries, or predecessors in interest.

1.3 Capacity and Authority

You represent and warrant that: (i) you are at least 18 years of age; (ii) you have the legal capacity to enter into binding contracts under applicable law; (iii) if acting on behalf of a business entity, you have the requisite corporate authority to bind such entity to these Terms; and (iv) your use of the Services does not violate any applicable laws, regulations, or professional codes of conduct.

1.4 Modifications to Terms

We reserve the absolute right, in our sole discretion, to modify, amend, or update these Terms at any time without prior notice. Material changes will be communicated to registered users via email to their registered address and/or through prominent notice on the Platform at least 30 days prior to such changes taking effect, except where immediate changes are required for legal or security reasons.

Your continued use of the Services following the posting of revised Terms constitutes your acceptance of such changes. It remains your responsibility to regularly review these Terms. If you object to any modifications, your sole remedy is to cease using the Services and terminate your account.

2. DEFINITIONS AND INTERPRETATION

2.1 Key Definitions

For the purposes of these Terms, the following definitions shall apply:

"Account" means the registered user profile created by a User to access certain features of the Platform.

"Content" means all information, data, text, software, music, sound, photographs, graphics, video, messages, reviews, course materials, or other materials.

"Course Directory" means the curated section of the Platform listing continuing education courses, training programs, and professional development opportunities for dental professionals.

"Discount Programs" means special offers, reduced pricing, and promotional benefits made available exclusively to Paid Subscribers.

"Engagement Metrics" means quantitative performance indicators including but not limited to page views, click-through rates, contact request volumes, user session duration, conversion rates, and other algorithmic factors used to determine listing visibility and positioning.

"Lead" means a verified prospective patient inquiry transmitted through the Platform's secure messaging system to a Practice, containing sufficient contact information and treatment requirements to facilitate direct communication.

"Patient" means any individual seeking dental implant services, consultation, or information through the Platform for personal, non-commercial purposes.

"Paid Subscriber" means a Practice that has purchased and maintains an active premium subscription tier with associated enhanced features and benefits.

"Platform" means the comprehensive digital ecosystem including website, mobile applications, APIs, databases, and all related technological infrastructure operated by the Company.

"Practice" means licensed dental clinics, individual dental practitioners, oral surgeons, periodontists, or other qualified healthcare providers offering dental implant services and maintaining listings on the Platform.

"Subscription Tier" means the hierarchical service levels ranging from free basic listings to premium enhanced packages, each with distinct features, visibility, and promotional benefits.

"User-Generated Content" or "UGC" means any Content created, uploaded, posted, or submitted by Users including practice information, patient reviews, photographs, testimonials, and forum contributions.

2.2 Interpretation

References to "including" or "includes" shall be deemed to be followed by "without limitation." Headings are for convenience only and do not affect interpretation. References to singular include plural and vice versa. References to any statute or regulation include all amendments and replacements.

3. COMPREHENSIVE SERVICE DESCRIPTION

3.1 Platform Overview and Core Services

The Platform operates as a sophisticated digital marketplace designed exclusively for the dental implant industry, providing:

Primary Directory Services:

• Comprehensive practice listings with detailed service portfolios, credentials verification, and patient review systems
• Advanced search and filtering capabilities based on location, specialization, pricing, availability, and patient ratings
• Secure lead generation and patient inquiry management systems
• Multi-tier subscription packages with varying levels of visibility and promotional benefits

Enhanced Premium Features:

• Priority listing placement and enhanced visibility algorithms
• Advanced analytics dashboards with detailed engagement metrics and conversion tracking
• Customizable practice profiles with multimedia content management
• Direct patient communication tools and appointment scheduling integration

Educational and Professional Development:

• Curated Course Directory featuring accredited continuing education programs
• Exclusive subscriber discounts on professional development opportunities
• Industry news, research updates, and best practice resources
• Professional networking and collaboration tools

Value-Added Services:

• Exclusive product and service discount programs for Paid Subscribers
• Marketing and practice management resources
• Regulatory compliance guidance and updates
• Technical support and account management services

3.2 Multi-Jurisdictional Operations

The Platform operates across seven distinct jurisdictions (UK, US, IE, NZ, AU, SA, CA), with localized content, currency processing, and regulatory compliance frameworks specific to each region. All transactions are processed in local currency using Stripe's secure payment infrastructure, with appropriate tax handling and regulatory compliance measures.

3.3 No Direct Medical Services

We expressly clarify that the Company does not provide, recommend, endorse, or guarantee any medical services, treatments, or outcomes. The Platform serves solely as a neutral digital marketplace facilitating connections between qualified practitioners and prospective patients. All medical decisions, treatments, and outcomes remain entirely within the professional relationship between Practices and their patients.

4. USER CATEGORIES, ELIGIBILITY, AND REGISTRATION

4.1 User Categories

The Platform serves three distinct user categories, each subject to specific obligations and entitlements:

4.1.1 Patients

Individual consumers seeking dental implant services for personal use, including:

• Prospective implant candidates researching treatment options
• Individuals seeking second opinions or specialist consultations
• Patients requiring complex or specialized implant procedures
• Family members or caregivers researching on behalf of patients

4.1.2 Practices

Licensed healthcare providers offering dental implant services, including:

• General dental practices providing implant services
• Specialist oral surgery and periodontal clinics
• Multi-disciplinary dental centers with implant departments
• Individual practitioners operating independent practices

4.1.3 Website Visitors

Unregistered users browsing the Platform for informational purposes without creating accounts or submitting inquiries.

4.2 Eligibility Requirements

4.2.1 General Eligibility

All Users must:

• Be at least 18 years of age or the age of majority in their jurisdiction
• Possess legal capacity to enter binding agreements
• Comply with all applicable laws and professional regulations
• Provide accurate and truthful information during registration

4.2.2 Practice-Specific Requirements

Practices must additionally:

• Hold current, valid professional licenses in all jurisdictions where they practice
• Maintain appropriate professional indemnity insurance coverage
• Comply with all applicable healthcare regulations, advertising standards, and professional codes of conduct
• Provide verifiable business registration and professional credentials
• Maintain good standing with relevant professional regulatory bodies

4.3 Account Registration and Verification

4.3.1 Registration Process

Account creation requires provision of accurate, complete, and current information including:

• Full legal name and professional credentials (for Practices)
• Valid email address and telephone contact information
• Business registration details and professional license numbers (for Practices)
• Agreement to these Terms and Privacy Policy

4.3.2 Verification Procedures

We employ comprehensive verification processes for Practice accounts including:

• Professional license verification through official regulatory databases
• Business registration confirmation with relevant authorities
• Insurance coverage verification where applicable
• Ongoing monitoring of professional standing and regulatory compliance

4.3.3 Account Security

Users are solely responsible for maintaining the confidentiality and security of their account credentials. We are not liable for any losses or damages arising from unauthorized account access due to User negligence in protecting their login information.

5. SUBSCRIPTION SERVICES AND BILLING

5.1 Subscription Tier Structure

We offer multiple subscription levels designed to accommodate varying practice sizes and marketing requirements:

5.1.1 Free Tier

Basic directory listing including:

• Standard practice information display
• Basic contact information visibility
• Limited monthly lead allocation
• Standard customer support access

5.1.2 Premium Tiers

Enhanced subscription packages featuring:

• Priority listing placement and enhanced visibility
• Unlimited lead generation capabilities
• Advanced analytics and reporting tools
• Priority customer support and account management
• Access to exclusive discount programs and educational resources
• Enhanced practice profile customization options

5.2 Billing Terms and Payment Processing

5.2.1 Subscription Billing

• All subscriptions are billed monthly in advance
• Payments processed on the same calendar date each month following initial subscription
• Billing currency determined by the Practice's registered business location
• All fees are exclusive of applicable taxes, which are added where required by law

5.2.2 Payment Processing

Payments are processed securely through Stripe's payment platform, which maintains PCI DSS compliance and supports multiple payment methods including credit cards, debit cards, and bank transfers where available.

5.2.3 Failed Payments and Account Suspension

In the event of payment failure:

• Automatic retry attempts will be made over a 7-day period
• Account privileges will be suspended if payment remains unsuccessful
• Practices will receive email notifications throughout the process
• Account reactivation occurs immediately upon successful payment processing

5.3 Cancellation and Refund Policy

5.3.1 Cancellation Rights

Subscriptions may be cancelled at any time through the account management interface or by contacting customer support. Cancellation becomes effective at the end of the current billing period, with continued access to premium features until that date.

5.3.2 No Refund Policy

All subscription fees are non-refundable. This policy reflects the immediate delivery of services and access to enhanced features upon payment processing. Partial month refunds are not available under any circumstances.

5.3.3 Exceptional Circumstances

Refunds may be considered only in extraordinary circumstances involving technical failures preventing service delivery or material breaches by the Company, determined at our sole discretion.

6. LISTING ALGORITHMS AND POSITIONING

6.1 Algorithm Principles

Our listing placement algorithms utilize proprietary technology designed to optimize the user experience through relevance-based display prioritization. The Platform's algorithms utilize multiple weighted factors to determine Practice listing positions including:

• Subscription tier and associated visibility privileges
• Practice profile completeness and information quality
• Verified patient review volume, recency, and sentiment analysis
• Geographic relevance to user search parameters
• Historical user engagement metrics with the Practice listing
• Specialization relevance to user search criteria
• Account activity level and responsiveness to patient inquiries

6.2 Algorithm Transparency

While we maintain proprietary interest in our specific algorithmic methodologies, we are committed to transparent operation principles including:

• Clear disclosure of the existence of paid premium positioning
• Equal treatment of similarly situated Practices within the same subscription tier
• Non-discriminatory application of algorithmic ranking factors
• Regular performance reporting through the Practice dashboard
• Transparent communication of major algorithm changes affecting listing visibility

6.3 No Guaranteed Positioning

We explicitly disclaim any guarantee of specific listing positions, visibility levels, or lead generation volumes. Listing performance depends on multiple variables including but not limited to market competition, user search patterns, and Practice profile optimization.

6.4 Algorithm Modifications

We reserve the right to modify our algorithmic methodologies at any time to improve Platform performance, enhance user experience, address evolving market conditions, or adapt to regulatory requirements. Material changes to algorithmic ranking factors that may substantially impact Practice visibility will be communicated to affected subscribers with reasonable advance notice when practicable.

7. USER RIGHTS AND RESPONSIBILITIES

7.1 Patient Rights and Responsibilities

7.1.1 Patient Rights

Patients using the Platform are entitled to:

• Access accurate, comprehensive, and unbiased practice information
• Submit inquiries to multiple Practices simultaneously
• Receive prompt responses from contacted Practices
• Submit honest, factual reviews of verified treatment experiences
• Control their personal data as described in our Privacy Policy
• Report misleading information or inappropriate Practice conduct
• Access educational resources and informational content

7.1.2 Patient Responsibilities

Patients using the Platform must:

• Provide accurate personal information when creating accounts
• Submit genuine and legitimate treatment inquiries
• Communicate respectfully with Practices and Platform administrators
• Submit only truthful, factual reviews based on personal experience
• Refrain from creating duplicate or misleading accounts
• Not engage in harassment, discrimination, or abusive behavior
• Respect the intellectual property rights of the Platform and its users

7.2 Practice Rights and Responsibilities

7.2.1 Practice Rights

Practices using the Platform are entitled to:

• Maintain an accurate, professionally representative practice profile
• Receive verified patient inquiries through the Platform's system
• Access engagement analytics and lead management tools
• Respond to patient reviews in a professional manner
• Request removal of demonstrably false or fraudulent reviews
• Upgrade, downgrade, or cancel subscription services as needed
• Receive technical support and account management assistance

7.2.2 Practice Responsibilities

Practices using the Platform must:

• Provide accurate, current, and complete practice information
• Maintain valid professional licensure and required insurance coverage
• Respond to patient inquiries within established timeframes
• Adhere to all applicable healthcare regulations and professional standards
• Not engage in misleading or deceptive marketing practices
• Respect patient privacy and data protection requirements
• Handle patient inquiries with professional courtesy regardless of outcome

7.3 Lead Management Obligations

7.3.1 Lead Response Timeframes

Practices must acknowledge receipt of patient inquiries within 24 business hours and provide substantive responses within 72 business hours. Consistent failure to meet these response timeframes may result in reduced listing visibility or account suspension.

7.3.2 Lead Privacy Requirements

Practices must not:

• Share or distribute patient contact information to third parties
• Use lead information for marketing purposes beyond the specific inquiry
• Engage in misleading or deceptive communication practices
• Harass or excessively contact patients who have declined services

8. CONTENT GUIDELINES AND POLICIES

8.1 Practice Profile Content

8.1.1 Required Information

Practice profiles must include:

• Accurate business name as registered with relevant authorities
• Physical practice address(es) where services are delivered
• Primary contact information (telephone, email)
• Names and credentials of practitioners providing implant services
• General description of implant services offered
• Professional qualifications relevant to implant services
• Business hours and availability information

8.1.2 Optional Information

Practice profiles may additionally include:

• Detailed service descriptions and treatment methodologies
• Professional photographs of facilities and staff
• Equipment and technology specifications
• Patient testimonials (with appropriate consent)
• Financing options and payment methods accepted
• Insurance plans accepted and coverage information
• Before/after treatment photographs (with appropriate consent)
• Professional affiliations and memberships

8.1.3 Prohibited Content

Practice profiles must not contain:

• False, misleading, or deceptive claims about services, outcomes, or credentials
• Guarantees of specific treatment outcomes or success rates
• Content that disparages competitors or other healthcare providers
• Images or text that violates third-party intellectual property rights
• Patient images without documented informed consent
• Unsubstantiated comparative claims or superlative statements
• Content that violates professional advertising regulations in your jurisdiction
• Discriminatory, offensive, or inappropriate language or imagery

8.2 Patient Review Guidelines

8.2.1 Acceptable Reviews

Patient reviews must:

• Reflect genuine personal experience with the reviewed Practice
• Contain factual, objective observations about the patient experience
• Focus on relevant aspects of the treatment and service delivery
• Use respectful, constructive language even when expressing criticism
• Comply with our Community Guidelines and Terms of Service

8.2.2 Prohibited Review Content

Patient reviews must not:

• Contain false, fraudulent, or misleading statements
• Include personal attacks, profanity, or discriminatory language
• Disclose confidential or private information about practitioners
• Make accusations of illegal or unethical conduct without substantiation
• Reference pricing disputes or insurance coverage issues
• Contain promotional content or links to external websites
• Be written by practice employees, affiliates, or competitors

8.2.3 Review Moderation Process

All reviews are subject to moderation before publication. We employ a combination of automated systems and human review to ensure compliance with our guidelines. Reviews flagged for potentially violating our policies undergo additional manual review before approval or rejection. We reserve the right to remove reviews at any time if they are found to violate our policies or if we receive valid legal requests for removal.

8.3 Practice Response Guidelines

Practices may respond to patient reviews but must adhere to the following guidelines:

• Maintain patient confidentiality and privacy at all times
• Respond professionally regardless of review sentiment
• Focus on addressing specific points raised in the review
• Avoid defensive or confrontational language
• Not include promotional content or marketing material in responses
• Refrain from discussing specific treatment details in public responses
• Use the private messaging feature for sensitive discussions when necessary

9. INTELLECTUAL PROPERTY RIGHTS

9.1 Platform Intellectual Property

9.1.1 Company-Owned Content

The Platform, including its design, layout, look, appearance, graphics, and underlying source code, is owned and controlled by the Company. Additionally, all content provided by the Company, including but not limited to text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, and software, is the property of the Company or its content suppliers and is protected by international copyright, trademark, and other intellectual property laws.

9.1.2 User License

We grant Users a limited, non-exclusive, non-transferable, revocable license to access and use the Platform and its content for personal and non-commercial purposes in accordance with these Terms. This license does not include any resale or commercial use of the Platform or its contents; any collection and use of any practice listings, descriptions, or pricing; any derivative use of the Platform or its contents; any downloading or copying of account information for the benefit of another merchant; or any use of data mining, robots, or similar data gathering and extraction tools.

9.2 User-Generated Content Rights and Licenses

9.2.1 Ownership of User Content

Users retain all ownership rights to the content they submit, post, or display on or through the Platform. By submitting, posting, or displaying content on or through the Platform, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such content in any and all media or distribution methods now known or later developed, and to associate your content with your account, business, or persona.

9.2.2 Content License Duration

The license you grant to us is for the purpose of operating, promoting, and improving our Platform, and to develop new services. This license continues even if you stop using our Platform, because content and materials are often shared and reused on our platform. However, we will respect content deletion requests when technically feasible and consistent with our legal obligations.

9.3 Copyright Infringement Policy

9.3.1 DMCA Compliance

We respect the intellectual property rights of others and expect our Users to do the same. We will respond to notices of alleged copyright infringement that comply with applicable law and are properly provided to us. If you believe that your content has been copied in a way that constitutes copyright infringement, please provide us with the following information: (i) a physical or electronic signature of the copyright owner or a person authorized to act on their behalf; (ii) identification of the copyrighted work claimed to have been infringed; (iii) identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material; (iv) your contact information, including your address, telephone number, and an email address; (v) a statement by you that you have a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and (vi) a statement that the information in the notification is accurate, and, under penalty of perjury, that you are authorized to act on behalf of the copyright owner.

9.3.2 Repeat Infringer Policy

It is our policy in appropriate circumstances to disable and/or terminate the accounts of users who are repeat infringers. We may also at our sole discretion limit access to the Platform and/or terminate the accounts of any users who infringe any intellectual property rights of others, whether or not there is any repeat infringement.

9.4 Trademark Protection

Our registered trademarks and service marks are protected assets that may not be used without express written permission. Unauthorized use may result in legal action and damages claims.

10. PRIVACY AND DATA PROTECTION

10.1 Privacy Policy Incorporation

Our Privacy Policy, incorporated into and forms part of these Terms. By accepting these Terms, you acknowledge that you have read and understood our Privacy Policy and consent to our collection, use, processing, and disclosure of your personal information as described therein.

10.2 Patient Data Protection

10.2.1 Data Processing Role

We operate as a data controller with respect to User registration information and Platform usage data. With respect to patient inquiry data transmitted to Practices, we function as a data processor, while Practices serve as data controllers for patient information they receive through the Platform.

10.2.2 Regulatory Compliance

We implement comprehensive technical, organizational, and physical safeguards to protect personal data in accordance with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), UK GDPR, California Consumer Privacy Act (CCPA), and other applicable regional privacy legislation. Our specific compliance measures are detailed in our Privacy Policy.

10.3 Practice Data Protection Obligations

Practices receiving patient data through the Platform must:

• Process such data only for the purpose of responding to the specific patient inquiry
• Implement appropriate security measures to protect patient data
• Comply with all applicable healthcare privacy regulations
• Maintain accurate records of processing activities as required by law
• Promptly notify us of any data breaches involving Platform-sourced patient data
• Obtain appropriate patient consent before using data for marketing purposes
• Delete or anonymize patient data when no longer needed for legitimate purposes

10.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, analyze Platform usage, and deliver personalized content and advertising. Our Cookie Policy, which forms part of our Privacy Policy, provides detailed information about the types of cookies we use, their purposes, and your choices regarding cookie usage. By using the Platform, you consent to our use of cookies as described in our Cookie Policy.

11. DISCLAIMERS AND WARRANTIES

11.1 Platform Disclaimers

11.1.1 "As Is" Provision

THE PLATFORM AND ALL CONTENT, MATERIALS, INFORMATION, SERVICES, AND PRODUCTS PROVIDED ON OR THROUGH THE PLATFORM, INCLUDING THE SOFTWARE, ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE FULLEST EXTENT PERMISSIBLE BY APPLICABLE LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND WARRANTIES THAT MAY ARISE OUT OF COURSE OF DEALING, COURSE OF PERFORMANCE, USAGE, OR TRADE PRACTICE.

11.1.2 Accuracy and Reliability Disclaimer

THE COMPANY PROVIDES NO WARRANTY OR GUARANTEE REGARDING THE ACCURACY, TIMELINESS, COMPLETENESS, OR RELIABILITY OF ANY CONTENT, INFORMATION, OR SERVICES PROVIDED ON OR THROUGH THE PLATFORM, INCLUDING PRACTICE PROFILE INFORMATION, PATIENT REVIEWS, AND EDUCATIONAL MATERIALS. ANY RELIANCE YOU PLACE ON SUCH INFORMATION IS STRICTLY AT YOUR OWN RISK.

11.2 Medical Disclaimer

THE PLATFORM DOES NOT PROVIDE MEDICAL ADVICE. THE CONTENT AVAILABLE THROUGH THE PLATFORM IS FOR INFORMATIONAL PURPOSES ONLY. NO CONTENT ON OUR PLATFORM IS INTENDED TO BE A SUBSTITUTE FOR PROFESSIONAL MEDICAL ADVICE, DIAGNOSIS, OR TREATMENT. ALWAYS SEEK THE ADVICE OF YOUR DENTIST, PHYSICIAN, OR OTHER QUALIFIED HEALTH PROVIDER WITH ANY QUESTIONS YOU MAY HAVE REGARDING A MEDICAL CONDITION OR TREATMENT OPTIONS.

11.3 Practice Verification Disclaimer

WHILE WE MAKE REASONABLE EFFORTS TO VERIFY THE PROFESSIONAL CREDENTIALS AND LICENSING STATUS OF PRACTICES LISTED ON THE PLATFORM, WE DO NOT GUARANTEE THE ACCURACY, COMPLETENESS, OR RELIABILITY OF SUCH VERIFICATION PROCESSES. USERS SHOULD INDEPENDENTLY VERIFY THE CREDENTIALS, QUALIFICATIONS, AND REPUTATION OF ANY PRACTICE BEFORE SEEKING TREATMENT.

11.4 Limited Warranty for Paid Subscribers

For Paid Subscribers, we warrant that the Platform will function substantially as described when used in accordance with these Terms. Your exclusive remedy for any breach of this warranty shall be, at our option, repair or replacement of the non-conforming functionality, or a prorated refund of subscription fees paid for the period during which the Platform was materially non-functional. This limited warranty is void if the non-conformity results from your improper use of the Platform or unauthorized modifications.

11.5 Regional Variations

Some jurisdictions do not allow the exclusion of implied warranties or limitations on applicable statutory rights of consumers, so the above exclusions and limitations may not apply to you. In such jurisdictions, our warranties and liabilities will be limited to the greatest extent permitted by applicable law.

12. LIMITATION OF LIABILITY

12.1 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL THE COMPANY, ITS DIRECTORS, EMPLOYEES, PARTNERS, AGENTS, SUPPLIERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, USE, GOODWILL, OR OTHER INTANGIBLE LOSSES, RESULTING FROM: (i) YOUR ACCESS TO OR USE OF OR INABILITY TO ACCESS OR USE THE PLATFORM; (ii) ANY CONDUCT OR CONTENT OF ANY THIRD PARTY ON THE PLATFORM; (iii) ANY CONTENT OBTAINED FROM THE PLATFORM; (iv) UNAUTHORIZED ACCESS, USE OR ALTERATION OF YOUR TRANSMISSIONS OR CONTENT; OR (v) THE ACTS OR OMISSIONS OF ANY PRACTICE YOU MAY CONTACT THROUGH OUR PLATFORM, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER LEGAL THEORY, WHETHER OR NOT WE HAVE BEEN INFORMED OF THE POSSIBILITY OF SUCH DAMAGE.

12.2 Maximum Liability Amount

IN ANY EVENT, OUR TOTAL LIABILITY TO YOU FOR ALL DAMAGES, LOSSES, AND CAUSES OF ACTION (WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), OR OTHERWISE) SHALL NOT EXCEED THE AMOUNT PAID BY YOU, IF ANY, FOR ACCESSING THE PLATFORM DURING THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO SUCH LIABILITY, OR $100.00, WHICHEVER IS GREATER.

12.3 Practice Liability

YOU UNDERSTAND AND AGREE THAT THE COMPANY IS NOT RESPONSIBLE OR LIABLE FOR ANY SERVICES PROVIDED BY PRACTICES OR FOR ANY ACTS, OMISSIONS, ERRORS, REPRESENTATIONS, WARRANTIES, BREACHES, OR NEGLIGENCE OF ANY PRACTICE OR FOR ANY PERSONAL INJURIES, DEATH, PROPERTY DAMAGE, OR OTHER DAMAGES OR EXPENSES RESULTING FROM YOUR INTERACTIONS WITH ANY PRACTICE. THE COMPANY HAS NO LIABILITY AND WILL MAKE NO REFUND IN THE EVENT OF ANY DELAY, CANCELLATION, OR OTHER CAUSES BEYOND ITS DIRECT CONTROL, AND IS NOT RESPONSIBLE FOR ANY ADDITIONAL EXPENSES, OMISSIONS, DELAYS, RE-ROUTING, OR ACTS OF ANY GOVERNMENT OR AUTHORITY.

12.4 Essential Purpose

THE LIMITATIONS OF DAMAGES SET FORTH ABOVE ARE FUNDAMENTAL ELEMENTS OF THE BASIS OF THE BARGAIN BETWEEN THE COMPANY AND YOU. THESE LIMITATIONS SHALL APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED HEREIN IS FOUND TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

12.5 Risk Allocation

YOU ACKNOWLEDGE THAT THE COMPANY HAS SET ITS PRICES AND ENTERED INTO THESE TERMS WITH YOU IN RELIANCE UPON THE LIMITATIONS OF LIABILITY SET FORTH HEREIN, WHICH ALLOCATE RISK BETWEEN THE COMPANY AND YOU AND FORM AN ESSENTIAL BASIS OF THE BARGAIN BETWEEN US.

13. INDEMNIFICATION

13.1 User Indemnification Obligations

You agree to defend, indemnify, and hold harmless the Company, its affiliates, licensors, and service providers, and its and their respective officers, directors, employees, contractors, agents, licensors, suppliers, successors, and assigns from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to: (i) your violation of these Terms; (ii) your use of the Platform, including, but not limited to, your User Contributions, any use of the Platform's content, services, and products other than as expressly authorized in these Terms; (iii) your violation of the rights of any third party, including but not limited to intellectual property rights, privacy rights, or publicity rights; or (iv) any claim that your User Contributions caused damage to a third party.

13.2 Practice-Specific Indemnification

In addition to the general indemnification obligations set forth above, each Practice agrees to defend, indemnify, and hold harmless the Company from and against any and all claims, damages, costs, and expenses, including attorneys' fees, arising from or related to: (i) any service or treatment provided to any patient who contacted the Practice through the Platform; (ii) any negligence, malpractice, or failure to comply with applicable laws and regulations in connection with the provision of dental services; (iii) any misrepresentation regarding the Practice's credentials, services, or expertise; or (iv) any breach of the Practice's representations, warranties, or obligations under these Terms.

13.3 Indemnification Procedure

We will promptly notify you of any claim subject to indemnification; provided that our failure to promptly notify you will not affect your obligations except to the extent that our failure prejudices your ability to defend the claim. You may: (a) use counsel of your own choosing (subject to our written consent) to defend against any claim; and (b) settle the claim as you deem appropriate, provided that you obtain our prior written consent before entering into any settlement. We may also assume control of the defense and settlement of the claim at any time, in which case you agree to be responsible for the expenses of the attorneys engaged by us to defend the claim.

14. DISPUTE RESOLUTION

14.1 Talk to us first

If something goes wrong, please contact us at [email protected] before taking any formal step. Most problems are quicker to fix by email than by anything else, and we would rather sort it out directly. Both parties agree to try in good faith to resolve any dispute this way for thirty (30) days from the date it is first raised in writing.

14.2 If that does not resolve it

Any dispute that cannot be resolved directly may be brought before the courts of England and Wales, as set out in section 16. There is no compulsory arbitration under these Terms: you are not required to give up your right to go to court, and you are not required to use any private arbitration service.

14.3 Your statutory rights

Nothing in these Terms removes or limits any right you have under law that cannot be removed or limited by agreement. If you are a consumer, your statutory rights are unaffected. If you are a business, nothing here prevents you from pursuing a claim you are otherwise entitled to bring.

15. TERM AND TERMINATION

15.1 Term

These Terms shall remain in full force and effect while you use the Platform or maintain an active account. You may terminate your account at any time, for any reason, by following the instructions for termination in your account settings or by contacting us. For Paid Subscribers, termination will be effective at the end of your current billing period, unless otherwise specified in your Subscription Agreement.

15.2 Termination by Company

We may terminate or suspend your account and bar access to the Platform immediately, without prior notice or liability, under our sole discretion, for any reason whatsoever and without limitation, including but not limited to a breach of these Terms. If you wish to terminate your account, you may simply discontinue using the Platform or delete your account.

15.3 Effect of Termination

Upon termination of your account, your right to use the Platform will immediately cease. All provisions of these Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability. Termination of your access to and use of the Platform shall not relieve you of any obligations arising or accruing prior to such termination or limit any liability that you otherwise may have to the Company or any third party.

15.4 Data Retention and Deletion

Following termination or deactivation of your account, we may retain information associated with your account for a commercially reasonable time for backup, archival, or audit purposes. Furthermore, the Company may retain and continue to use indefinitely all information (including User Content) contained in your communications to other Users or posted to public or semi-public areas of the Platform after termination or deactivation of your account. However, upon written request, we will make reasonable efforts to delete personal data not required to be retained by law or necessary for legitimate business purposes, as detailed in our Privacy Policy.

16. GOVERNING LAW AND JURISDICTION

16.1 Governing Law

These Terms and your use of the Platform shall be governed by and construed in accordance with the laws of England, without giving effect to any choice or conflict of law provision or rule that would cause the application of the laws of any jurisdiction other than England.

16.2 Jurisdiction

Any legal action or proceeding arising out of or relating to these Terms or your use of the Platform shall be instituted exclusively in the courts of England and Wales, and you hereby submit to the exclusive jurisdiction of those courts in any such action or proceeding.

16.3 International Use

The Platform is controlled, operated, and administered by the Company from its offices within United Kingdom. We make no representation that the Platform or its content is appropriate, legal, or available for use in other locations. If you access the Platform from a location outside United Kingdom, you are responsible for compliance with all local laws. You agree that you will not use the Platform in any country or in any manner prohibited by any applicable laws, restrictions, or regulations.

17. MISCELLANEOUS

17.1 Entire Agreement

These Terms, together with the Privacy Policy and any other agreements expressly incorporated by reference herein, constitute the entire agreement between you and the Company concerning your use of the Platform. These Terms supersede all prior or contemporaneous communications, whether electronic, oral, or written, between you and the Company regarding your use of the Platform.

17.2 Severability

If any provision of these Terms is found to be unenforceable or invalid under any applicable law, such unenforceability or invalidity shall not render these Terms unenforceable or invalid as a whole, and such provision shall be deleted without affecting the remaining provisions herein. The unenforceable provision shall be replaced with a valid and enforceable provision that most closely matches the intent of the original provision.

17.3 Waiver

The failure of the Company to enforce any right or provision of these Terms will not be deemed a waiver of such right or provision. Any waiver of any provision of these Terms will be effective only if in writing and signed by an authorized representative of the Company.

17.4 Assignment

You may not assign or transfer these Terms, by operation of law or otherwise, without the Company's prior written consent. Any attempt by you to assign or transfer these Terms without such consent will be null and void. The Company may freely assign or transfer these Terms without restriction. Subject to the foregoing, these Terms will bind and inure to the benefit of the parties, their successors, and permitted assigns.

17.5 Force Majeure

The Company shall not be liable for any delay or failure to perform resulting from causes outside its reasonable control, including, but not limited to, acts of God, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes or labor disputes, transportation disruptions, internet or telecommunications failures, or shortages of adequate power or transportation facilities.

17.6 Notices

Any notices or other communications provided by the Company under these Terms, including those regarding modifications to these Terms, will be given: (i) via email; or (ii) by posting to the Platform. For notices made by e-mail, the date of receipt will be deemed the date on which such notice is transmitted.

17.7 No Third-Party Beneficiaries

These Terms do not and are not intended to confer any rights or remedies upon any person or entity other than you and the Company.

17.8 Relationship of the Parties

Nothing in these Terms shall be construed as creating a partnership, employment relationship, agency relationship, or joint venture between you and the Company.

17.9 Headings

The section titles in these Terms are for convenience only and have no legal or contractual effect.

17.10 Electronic Communications

By using the Platform, you consent to receiving electronic communications from us. These communications may include notices about your account and information concerning or related to the Platform. You agree that any notices, agreements, disclosures, or other communications that we send to you electronically will satisfy any legal communication requirements, including that such communications be in writing.

17.11 Agreement to Terms

By accessing or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Platform.

18. AMENDMENTS TO TERMS

18.1 Modification Rights

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. The most current version of these Terms will be posted on the Platform. If a revision, in our sole discretion, is material we will notify you via email to the email address associated with your account or through a prominent notice on the Platform prior to the change becoming effective.

18.2 Continued Use

Your continued use of the Platform after any such changes constitutes your acceptance of the new Terms. If you do not agree to the revised Terms, you must stop using the Platform and terminate your account. By continuing to access or use our Platform after those revisions become effective, you agree to be bound by the revised Terms.

18.3 Material Changes for Paid Subscribers

For Paid Subscribers, if a material change to these Terms adversely affects your rights or obligations in a significant way, we will provide at least 30 days' notice before the changes take effect. If you do not agree to the modified terms, you may cancel your subscription within the 30-day notice period without penalty, and we will provide a pro-rated refund for the remainder of your billing cycle.

19. CONTACT INFORMATION

19.1 Questions and Feedback

If you have any questions, concerns, or feedback regarding these Terms, please contact us at:

• Email: [email protected]
• Postal Mail: Ayton Firs Hall, Great Ayton, Middlesbrough, England, TS9 6JB

19.2 Legal Notices

All legal notices to the Company must be sent in writing to our registered address at Ayton Firs Hall, Great Ayton, Middlesbrough, England, TS9 6JB. Legal notices to you may be sent to the email address associated with your account.

19.3 Response Times

We strive to respond to all inquiries within 2 business days. For urgent matters, please indicate "URGENT" in your subject line, and we will make reasonable efforts to expedite our response.

20. USER COMPLIANCE

20.1 Age Restrictions

The Platform is intended solely for users who are 18 years of age or older. By accessing or using the Platform, you represent and warrant that you are at least 18 years old. If we discover or have reason to suspect that you are not at least 18 years old, we reserve the right to suspend or terminate your account immediately without notice.

20.2 Geographic Restrictions

The Platform is operated from the United Kingdom and lists dental practices in the United Kingdom, Ireland, the United States, Canada, Australia, New Zealand and South Africa. Some features are available only in certain countries — surgical kits, for example, are sold to practices in the United Kingdom and Ireland only, and prices are shown and charged in pounds sterling. If you access the Platform from outside the United Kingdom you are responsible for compliance with your own local laws, and not all content will be relevant to your jurisdiction.

20.3 Legal Compliance

You agree to use the Platform in compliance with all applicable laws, rules, and regulations, including but not limited to those related to data privacy, intellectual property, consumer protection, deceptive marketing, and export control. You shall not use the Platform if you are prohibited from receiving products, services, or software originating from the United Kingdom.

20.4 Professional Compliance

If you are a Practice or healthcare provider, you agree to use the Platform in compliance with all applicable healthcare laws, regulations, professional standards, and codes of ethics that govern your profession, including but not limited to those related to advertising, telemedicine, patient privacy, informed consent, and professional licensing.

21. VERIFICATION PROCESSES

21.1 Practice Verification

To maintain the integrity of our Platform, we implement a multi-step verification process for Practices. This process may include, but is not limited to:

• Verification of dental practice license and registration with relevant regulatory authorities
• Confirmation of business address and operating status
• Validation of practitioner credentials and qualifications
• Review of professional liability insurance coverage
• Cross-referencing with professional association memberships

21.2 Patient Review Verification

To ensure the authenticity and reliability of patient reviews, we employ verification measures that may include:

• Verification of treatment through practice confirmation
• Email verification of reviewer identity
• IP address logging to prevent multiple submissions
• Algorithmic detection of fraudulent review patterns
• Manual review of flagged content by our moderation team

21.3 Verification Badge Program

Practices that successfully complete our comprehensive verification process may receive a "Verified" badge on their profile. This badge indicates that the Practice has met our verification standards but does not constitute an endorsement of the Practice's services, quality, or outcomes. The verification badge may be revoked at any time if a Practice fails to maintain compliance with our verification standards or violates these Terms.

21.4 Ongoing Monitoring

We conduct periodic re-verification of Practice information to ensure continued accuracy and compliance. Practices are required to promptly update their profile information if there are material changes to their practice, including but not limited to changes in location, practitioners, services offered, or regulatory status. Failure to maintain accurate information may result in removal of verification status, reduced visibility, or account suspension.

22. PLATFORM SECURITY

22.1 Security Measures

We implement reasonable technical, administrative, and physical safeguards designed to protect the Platform and User data from unauthorized access, use, or disclosure. These measures include, but are not limited to:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and penetration testing
• Access controls and authentication requirements
• Monitoring for suspicious or unauthorized activity
• Employee training on data security practices

22.2 User Security Responsibilities

You are responsible for maintaining the security of your account and password. We cannot and will not be liable for any loss or damage resulting from your failure to comply with this security obligation. You agree to:

• Create a strong, unique password for your Platform account
• Keep your account credentials confidential and not share them with others
• Log out of your account at the end of each session
• Notify us immediately of any unauthorized access to or use of your account
• Ensure that any devices used to access the Platform have appropriate security measures

22.3 Security Incident Response

In the event of a security breach affecting User data, we will take appropriate measures to contain and mitigate the breach and will notify affected Users in accordance with applicable laws. Our response may include:

• Prompt investigation of the cause and extent of the breach
• Implementation of remedial measures to address vulnerabilities
• Notification to affected Users with relevant information
• Cooperation with law enforcement and regulatory authorities as required
• Provision of identity protection services where appropriate

22.4 No Guarantee

While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. No method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

23. ACCESSIBILITY

23.1 Commitment to Accessibility

We are committed to making our Platform accessible to all Users, including those with disabilities. We strive to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards to the extent practicable.

23.2 Accessibility Features

The Platform incorporates various features designed to improve accessibility, including but not limited to:

• Text alternatives for non-text content
• Keyboard accessibility for all functionality
• Sufficient color contrast for text and interface elements
• Resizable text without loss of content or functionality
• Clear headings and labels to facilitate navigation
• Compatibility with common screen readers and assistive technologies

23.3 Continuous Improvement

We regularly review and enhance our accessibility features to improve the user experience for all. We welcome feedback on the accessibility of our Platform and suggestions for improvement. Please contact us at [email protected] with any accessibility-related concerns or recommendations.

23.4 Third-Party Content

While we strive to ensure that all content on our Platform is accessible, we may not have control over the accessibility of content provided by third parties, including Practice-generated content. We encourage all content contributors to follow accessibility best practices when uploading or creating content for the Platform.

24. API USAGE

24.1 API Access

We may offer application programming interfaces ("APIs") that allow third-party developers to interact with our Platform. Access to and use of our APIs is subject to these Terms and any additional API-specific terms we may provide. We reserve the right to limit, suspend, or terminate API access at our sole discretion.

24.2 API Usage Restrictions

When using our APIs, you agree not to:

• Exceed any rate limits or other usage restrictions we establish
• Use the APIs in a manner that negatively impacts Platform stability or performance
• Cache or store any data obtained through the APIs except as expressly permitted
• Transfer, sell, or lease access to the APIs to any third party
• Modify, obscure, or remove any notices or branding in data obtained through the APIs
• Use the APIs to develop competing products or services

24.3 API Data Usage

Any data obtained through our APIs must be used in compliance with these Terms, our Privacy Policy, and all applicable laws and regulations. You must maintain appropriate technical and organizational safeguards to protect data accessed through our APIs. You must promptly delete all data obtained through our APIs if we request you to do so or if the User to whom the data relates requests deletion.

24.4 API Modifications

We may modify, update, or discontinue any aspect of our APIs at any time with or without notice. While we will endeavor to provide advance notice of significant changes, we are not obligated to do so. You are responsible for ensuring that your applications or services using our APIs are compatible with the current version.

25. BETA FEATURES

25.1 Beta Access

We may offer access to beta, preview, early access, or similar pre-release features ("Beta Features"). These Beta Features are provided primarily for evaluation purposes and may not be fully tested. Your use of Beta Features is entirely at your own risk.

25.2 No Warranties

BETA FEATURES ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND. TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, REGARDING BETA FEATURES, INCLUDING BUT NOT LIMITED TO ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

25.3 Feedback

We encourage you to provide feedback on Beta Features. By providing feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, incorporate, and commercialize your feedback without restriction. You waive any rights to compensation or attribution related to our use of your feedback.

25.4 Discontinuation

We may discontinue Beta Features at any time without notice. We make no promise or guarantee that Beta Features will be completed or that they will be released in a generally available version. If a Beta Feature is discontinued, access to and use of that feature will terminate, and we may delete any data or content associated with it.

26. EXPORT CONTROLS

26.1 Compliance with Export Laws

The Platform and its underlying technology may be subject to export control laws and regulations of the United Kingdom and other jurisdictions. You represent and warrant that you are not located in, under the control of, or a national or resident of any country to which the United Kingdom has embargoed goods or services, and that you are not on any government list of prohibited or restricted parties.

26.2 Restricted Activities

You agree not to use or export the Platform or any of its content in violation of United Kingdom export laws and regulations. This includes but is not limited to exporting, re-exporting, or providing access to the Platform to any person or entity on sanctions lists or located in countries subject to comprehensive sanctions.

26.3 Consequences of Violation

Violation of export control laws may result in severe civil and criminal penalties, including fines and imprisonment. We reserve the right to suspend or terminate access to the Platform for any User we reasonably believe may be in violation of export control laws or regulations.

27. SURVIVAL

27.1 Surviving Provisions

The following provisions shall survive the termination or expiration of these Terms: Intellectual Property Rights, Disclaimers and Warranties, Limitation of Liability, Indemnification, Dispute Resolution, and any other provisions which by their nature should survive termination.

27.2 Post-Termination Obligations

Upon termination of these Terms for any reason, you shall cease all use of the Platform and delete any content or materials downloaded or otherwise obtained from the Platform. You remain liable for any actions or omissions that occurred prior to termination and for any obligations accrued prior to the effective date of termination.